Summerfield Social Club
Branding concept for an initial investor deck for a bar and golf club for 22-45 year old cool, hip and modern golfers. Other parts of the brands would include golf tournaments, meet-ups, and clothing/accessories.
The goal was to craft a brand identity that blends the elegance of golf with a modern, sophisticated aesthetic. The logo suite and color palette captures the essence of golf in a simple and stylish way.
Services
Logo suite + color palette
Brand icon
Brand mood board
Merchandise Concepts
Brand Guide Book
Brand design for golf club and bar
Brand Keywords
Nostalgia
High-end
Sophisticated
Simple
The Brand Design Process
The client came to us with 3 different directions he wanted to go in for the branding. Here were the original logo concepts we developed from the concepts. The client moved forward with Direction 3.
Logo Design
We simplified the primary logo from Direction 3 with a more simple serif text and sans serif text for the subhead.
The logo hints at the game of golf through its clean, straightforward design. With clean lines and balanced shapes, the logo is easy to remember and looks exclusive and sophisticated. Its simplicity makes it strong and timeless, appealing to both experienced golfers and newcomers.
The Summerfield Social Club logos are marks that members can proudly display, showing their connection to a community that loves both golf and a refined lifestyle.
Primary Logo
Moodboard
Alternate Logos + Merchandise Concepts
Ready to spice up your brand?
At Aperitif Collective, we believe in the power of great branding design. Our creative expertise will tell your unique story and leave a lasting impression on your customers.